Textiles made from cotton linter, a waste product of cotton, and dyed with AVITERA, a revolutionary new collection of poly-reactive dyes which offer dramatic environmental and economic benefits to help the textile sector become more sustainable.

Since linter fibers are too small to be spun, they’re usually thrown away during cotton production. Cupro, on the other hand, is created by dissolving them into a viscous solution of copper oxide called cuprammonium, hence the name’s origin. Linter can then be spun into new fibers and woven into this smooth fabric. Given its cellulose origin and production process, it’s part of the same family of fabrics as Tencel, rayon, Modal, and Lyocell. 

It’s produced in a closed-loop like Tencel and Lyocell, which means that the chemicals used can be extracted afterward and the water can be reused.

It is of course made from 100% plant-based materials, so it’s biodegradable.

It can be washed in water (either machine-washed or hand-washed), so there’s no need to dry clean.


Cupro has actually been around since the 1890s, when it originated in Japan, but it has gained popularity in the past few years thanks to its unique properties and the difference that it can make in slow fashion.

Since it’s soft, smooth and doesn’t contain any animal by-products, cupro is also known as vegan silk. It’s a truly game-changing fabric because it’s also hypoallergenic, anti-static, stretch-resistant, incredibly durable and, being thermo-regulating, it dries quickly. Basically, it combines the softness of natural fibers with the practicality of synthetic ones, without their terrible toll on the environment, of course.

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